Engaging Donors: the Obama Campaign Model
Tom Hinds, interim marketing communications director and the development communications manager for UC Davis, analyzes how the recent Obama presidential campaign made use of social media to raise dollars and supporters.
Using social media at UC Davis
The UC Davis community is using social media on the Internet and through mobile-based tools to share and discuss what’s going on here.
Using tools and ideas on these pages, members of the Communications Council can build shared meaning at our campuses and in Sacramento and Davis, and with our extended community of parents, alumni and friends.
Social media tools
General advice, links, explanations and other ideas on how to use a number of social media, ranging from Facebook to wikis.
UC Davis videos from the Feb. 5, 2009, Social Media Summit
Case studies
- Advertising on Facebook (Paul Dorn)
- A LinkedIn Community for the Graduate School of Management (Tim Akin)
- Using Facebook to Engage Students (Kristin Burns)
- Engaging Donors: the Obama Campaign Model (Tom Hinds)
Keynote speech
- “Everything is Everywhere: The Social Web” Keynote (Mark Otero)
University Communications guidelines for promoting blogs
Why University Communications provides links from the UC Davis home page to a list of blogs written by faculty, staff and students.